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kuieralot® Advertising Terms and Conditions

Last updated: 13 August 2026

These kuieralot® Advertising Terms and Conditions (“Advertising Terms”) apply to advertising placements, campaign design and related services purchased from KUIERALOT (PTY) LTD, trading as kuieralot® (“kuieralot”, “we”, “us” or “our”), through kuieralot.com/advertise or another channel approved by us.

kuieralot® Advertising packages are purchased through the kuieralot® WooCommerce checkout. Our Shop Terms and Conditions also apply to the checkout, payment and order process. If those terms conflict with these kuieralot® Advertising Terms on an advertising-specific matter, these kuieralot® Advertising Terms prevail.

By placing an advertising order, you confirm that you have read and accepted these kuieralot® Advertising Terms and that you have authority to bind the advertiser named in the order.

1. kuieralot® Advertising services

We offer fixed-period digital advertising placements on selected pages of the kuieralot® Website. Available packages may include:

  • Banner placement on selected high-traffic pages;
  • Sidebar placement on selected pages; or
  • Combo placement comprising one Banner and one Sidebar advertisement.

Packages are offered for the duration, price and inclusions shown on the advertising product page and at checkout. Current package durations may include three months, six months or one year.

Each package currently includes monthly performance reporting with available view and click insights, a direct link to one approved destination page, and priority support for reasonable campaign updates.

2. New and returning advertiser packages

A package marked “Design Included” includes one initial advertising design for a single placement or two appropriately formatted designs for a Combo placement, as stated on the product page.

A returning-advertiser or rerun package does not include a new design unless the product page expressly says otherwise. It is intended for reuse of an existing, suitable advertising design held on record by kuieralot.

We may reject a returning-advertiser package or require a new-design fee if:

  • we do not hold the previous design;
  • the previous file is unsuitable, obsolete or technically incompatible;
  • the advertiser requests a new concept or material redesign; or
  • the advertiser, brand, offer, dimensions or required placement has materially changed.

We will disclose and obtain approval for an additional design charge before performing chargeable work.

3. Ordering and acceptance

Adding a package to the cart and completing payment constitutes an offer to purchase it. An automated WooCommerce receipt acknowledges the order but does not guarantee campaign acceptance or a particular start date.

We may decline an advertising order for a lawful and reasonable reason, including unavailable inventory, conflicting campaigns, an unsuitable advertiser or destination, prohibited content, an obvious pricing error, failed payment or legal and reputational risk.

If we decline the complete campaign before providing advertising or design services, we will refund the amount paid. If only part cannot be supplied, we will discuss a reasonable alternative, credit or proportionate refund.

4. Campaign brief and advertiser materials

After purchase, the advertiser must provide the information and materials reasonably required to prepare and run the campaign, which may include:

  • business and contact details;
  • campaign objective and preferred wording;
  • logo, brand guidelines, fonts, colours and approved images;
  • offer details, price, eligibility, dates and limitations;
  • the destination URL;
  • required legal disclaimers or licence information; and
  • timely feedback and approval.

Materials must be accurate, complete, usable and supplied in a suitable format. The advertiser is responsible for proofreading all names, prices, dates, claims, contact details and destination links before approval.

5. Campaign start and duration

The campaign does not begin on the checkout date unless we expressly confirm that date. It begins on the launch date confirmed after:

  • payment has cleared;
  • all required materials have been supplied;
  • the advertising content and destination have been approved;
  • the final design has been approved where applicable; and
  • the placement is technically ready and available.

The campaign runs for the purchased fixed duration from the confirmed launch date. kuieralot® Advertising packages do not renew automatically unless the checkout and a separate written agreement expressly state otherwise.

A delay caused by late, incomplete, incorrect or changing advertiser instructions postpones the launch and does not entitle the advertiser to a refund. If the advertiser fails to provide required materials for an extended period, we may place the order on hold and later close it after reasonable written notice, subject to applicable law.

6. Placement and display

Banner and Sidebar descriptions identify the general format and relative prominence of the placement. Unless expressly agreed in writing, they do not guarantee:

  • a specific page, exact pixel position or uninterrupted screen position;
  • exclusive placement or absence of other advertisers;
  • display to every visitor, device or page view;
  • a fixed share of impressions;
  • a specific rotation frequency or sequence; or
  • permanent placement outside the campaign period.

We may make reasonable responsive, technical and layout adjustments so advertisements function across devices and evolving Website designs. We will not materially downgrade a paid placement without a reasonable substitute, extension, credit or other appropriate remedy.

7. Design service

Where design is included, we will create the number of placement designs stated in the package. A Combo package ordinarily includes separate Banner and Sidebar adaptations.

The included once-off design service covers:

  • professional layout based on the supplied brief and brand materials;
  • dimensions optimised for the purchased placement;
  • up to two reasonable revision rounds; and
  • retention of campaign files for possible future reruns.

A revision round is one consolidated set of reasonable changes to the presented concept. Unused revision rounds have no cash value. A new concept, extensive copywriting, replacement of the approved direction, repeated piecemeal changes or work beyond the package scope may require a separate quotation.

The advertiser must provide consolidated feedback and approval within a reasonable period. Approval may be given by email or another recorded method.

8. Final approval

We will not ordinarily launch a newly designed advertisement until the advertiser approves the final proof. Approval confirms that the advertiser accepts its wording, spelling, imagery, prices, dates, disclaimers, destination link and overall presentation.

We remain responsible for correcting a technical implementation error by us. The advertiser remains responsible for an error present in an approved proof or source material, subject to rights that cannot lawfully be excluded.

9. kuieralot® Advertiser warranties

The advertiser warrants that:

  • its identity, business, products, services and offers are lawful;
  • all claims are truthful, current, substantiated and not misleading;
  • prices, discounts, comparisons, competitions and promotional conditions comply with law;
  • it owns or has permission to use every supplied logo, image, name, testimonial, trade mark, font and other asset;
  • the advertising and destination page do not infringe intellectual-property, privacy, publicity, confidentiality or other rights;
  • every required registration, licence, approval, warning and disclosure is in place;
  • the destination page is secure, functional, accurate and consistent with the advertisement; and
  • it can lawfully and reasonably fulfil the advertised offer.

The advertiser must promptly notify us if a claim, price, offer, product, licence, landing page or other material fact becomes inaccurate or unlawful during the campaign.

10. Prohibited advertising

We do not accept advertising that promotes or contains:

  • illegal, stolen, counterfeit or fraudulently obtained goods;
  • weapons, illegal drugs, unlawful cannabis products or dangerous materials;
  • tobacco, nicotine or vaping products;
  • pornography, unlawful adult services or sexual exploitation;
  • hate speech, unlawful discrimination, threats or incitement to violence;
  • deceptive schemes, pyramid schemes, unlawful financial products or unsubstantiated income claims;
  • unregistered medicines, unlawful medical claims or unsafe health products;
  • infringing, defamatory, invasive or misleading material;
  • malware, phishing, unsafe downloads or deceptive destination pages; or
  • anything else creating an unreasonable legal, safety or reputational risk.

Alcohol, gambling, financial, medical, political, advocacy, competition and age-restricted advertising may be declined or may require additional review, proof, targeting, warnings and conditions.

11. Editorial and brand standards

We may require reasonable changes for clarity, accuracy, accessibility, technical compatibility, audience suitability, legal compliance and consistency with kuieralot® brand standards.

We may label content as “Advertisement”, “Sponsored” or similar. The advertiser may not present itself as endorsed, certified, partnered with or part of kuieralot unless separately authorised in writing.

12. Campaign changes

Priority support means we will reasonably prioritise campaign-related requests; it does not guarantee immediate or unlimited work.

Minor updates to contact details, wording, offer dates or destination links may be accommodated where practical. Redesigns, new creative, frequent updates or changes requiring substantial work may attract an additional charge.

A requested change does not extend the campaign unless we agree otherwise.

13. Performance reporting

We will provide a monthly report containing the view, impression, click or similar insights reasonably available from our systems for the purchased placement.

Statistics are estimates and may be affected by cookie consent, privacy settings, ad blockers, bots, caching, browser restrictions, device behaviour and technical measurement differences. They are provided for campaign insight and are not audited financial statements.

We do not guarantee a minimum number of impressions, clicks, enquiries, leads, conversions, sales, revenue or return on investment.

14. Fees and payment

The advertiser must pay the full package price displayed and accepted at WooCommerce checkout. Prices are stated in South African rand and include VAT where applicable, unless checkout expressly states otherwise.

Advertising inventory and production work may be withheld until payment clears. The advertiser is responsible for accurate billing information and any bank or payment-provider charge imposed on it.

15. Cancellation and refunds

Because advertising inventory and design capacity are reserved for a fixed campaign, a paid order is not ordinarily refundable merely because the advertiser changes its mind, supplies materials late, does not use the service, or is dissatisfied with campaign results.

If the advertiser cancels before work begins, we may approve a refund or credit less reasonable payment, administration and reserved-capacity costs. If design, planning or campaign delivery has begun, we may retain the reasonable value of work and services already performed and committed inventory.

Where the Consumer Protection Act 68 of 2008 (“CPA”), Electronic Communications and Transactions Act 25 of 2002 (“ECTA”) or another law grants a cancellation, cooling-off, refund or credit right, that right prevails. If the advertiser asks us to begin design or advertising services during an applicable cooling-off period, the advertiser expressly requests early performance.

16. Suspension or removal

We may suspend, reject or remove an advertisement if:

  • payment fails or is reversed;
  • the advertisement or destination breaches these kuieralot® Advertising Terms or law;
  • a claim becomes inaccurate, expired or unsubstantiated;
  • we receive a credible rights, safety, regulatory or fraud complaint;
  • the destination is unavailable, compromised or materially changed; or
  • continued display creates an unreasonable risk to users or kuieralot®.

Where reasonably possible, we will ask the advertiser to remedy the issue. No refund is due for a suspension or removal caused by the advertiser’s breach, subject to applicable law.

17. Website interruptions and make-good remedies

Temporary maintenance, technical faults and interruptions may occur. Brief or immaterial interruptions do not automatically extend the campaign.

If a material interruption within our reasonable control substantially prevents the purchased advertisement from displaying, our primary remedy will be a reasonable extension, replacement placement, credit or proportionate refund, taking account of the affected period.

We are not responsible for delay caused by the advertiser, its destination page, a third-party service, force majeure or circumstances beyond our reasonable control, but will take reasonable steps to minimise the impact.

18. Intellectual property

The advertiser retains ownership of supplied brand assets. It grants KUIERALOT (PTY) LTD a non-exclusive, worldwide, royalty-free licence during the campaign and for reasonable portfolio and record-keeping purposes to reproduce, resize, adapt, display and distribute those assets as necessary to create, run and report on the advertising.

Upon full payment, the advertiser may reuse the final approved advertisement created specifically for it, excluding kuieralot templates, systems, licensed stock, fonts and third-party elements whose licence restricts reuse or transfer.

Working files, unused concepts, templates, methods and platform assets remain owned by or licensed to kuieralot unless agreed otherwise in writing.

19. Personal information

We process advertiser and campaign information as described in our Privacy Policy and in accordance with applicable South African law, including the Protection of Personal Information Act 4 of 2013.

The advertiser is independently responsible for lawful personal-information processing on its destination page and for any leads or customer information it receives.

20. Liability and indemnity

To the fullest extent permitted by law, we are not liable for an advertiser’s offer, product, service, destination page, customer relationship, failure to fulfil, unlawful claim or campaign outcome, or for indirect loss that was not reasonably foreseeable.

Our aggregate liability relating to a campaign will not exceed the amount paid for that campaign, except where liability cannot lawfully be limited, including liability arising from our fraud, wilful misconduct or gross negligence.

To the fullest extent permitted by law, the advertiser indemnifies KUIERALOT (PTY) LTD against third-party claims and reasonable costs arising from advertiser materials, infringement, misleading claims, unlawful offers, destination-page conduct, products or breach of these Advertising Terms.

21. Complaints and disputes

Please send a campaign concern promptly to kuier@kuieralot.com, including the order number and relevant evidence. We will attempt to resolve it fairly within a reasonable time.

22. Changes and governing law

We may update these Advertising Terms prospectively. The version accepted when an order is placed applies to that campaign unless the parties agree otherwise or a change is required by law.

These Advertising Terms are governed by the laws of the Republic of South Africa. South African courts have jurisdiction, subject to any mandatory right to approach another competent body.

23. Contact

KUIERALOT (PTY) LTD
Trading as kuieralot®
Email: kuier@kuieralot.com